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Collection, Research and Effective Communication of Online Public Opinions signifies the arrival of mediated society chiefly represented by the internet. Under this background, how should we evaluate the public opinions now happening at a rather high frequency? How can we collect the large amounts of public opinions? How should we study and research such complicated information? How can we communicate effectively with media about them and even lead the public to the right direction? … All of the above is just like the famous quotation of Shakespeare: “To be, or not to be - that is the question.” Internet is not virtual; instead, it is the mirror of realities! Public opinions, turbulent and frequent as they are, might be the reflections of civilians’ opinions at one time and hostile attacks of covert opponents at other times. The internet represents the various and complicated interest demands of the actual world. Therefore, with above questions as a guide, this book is primarily intended to find the deep and organic connections between the realities of the world, the state, the Party, the society and the people, and to come up with feasible solutions to these questions.